Brand Design - "Diffractive Film"

Diffractive Film is a local photography business that is starting up. I was tasked with designing the logos, promotional material, price guides, business cards, and website. The brand has a more "premium" and dramatic vibe than other local photography services, which is how I tried to portray it in the designs.

Due to the nature of how it operates and the services it provides (including film, and not just photography), the sleek gray/black suits the identity more than a playful or lighter design would. Overall the goal was to make it feel blunt in what is offered and how the information is presented within the design. The tone is premium, cinematic, minimal, sleek and professional. The information is clean and easy on the eyes to the color contrast. It is slightly similar to the modern movie theater designs you may see.

You can find more information by visiting -> diffractivefilm.weebly.com